07
HELIOT
25
13
EMIL
34
MENU
HELIOT EMIL (0)
HELIOT EMIL_
2021
AW21 'Unstable Equilibrium' Menswear
Campaigns

The HELIOT EMIL Autumn Winter 21 collection titled ‘Unstable Equilibrium’ explores an interpretation of the difference between states of equilibrium. There are two points where a physical object can balance: Stable or Unstable. There is no in between. Within this explanation of basic physics lies an interesting parallel to our current global situation. Instead of accepting our current state as a new balance point - it seems as if most of society is waiting for things to stabilize as we are currently in an unstable point of equilibrium.

HELIOT EMIL_
01

AW21_MW_CAMPAIGN_01

HELIOT EMIL_AW21_GLITCH_IMAGE_01
02
AW21_GLITCH_IMAGE_01
HELIOT EMIL_AW21_GLITCH_IMAGE_02
03
AW21_GLITCH_IMAGE_02
HELIOT EMIL_AW21_GLITCH_IMAGE_03
04
AW21_GLITCH_IMAGE_03
HELIOT EMIL_AW21_GLITCH_IMAGE_04
05
AW21_GLITCH_IMAGE_04

For this collection designer Julius Juul wanted to explore the state of balance in between stable and unstable. Is it possible to make something appear unstable while being stable. Is it possible to find a perfect balance in asymmetry? Can we challenge traditional shapes or can we modify items to be worn both in and out of balance? These questions were part of the development process of the AW21 collection. All items in the collection have been designed to confront this balance. Resulting in experiments like asymmetrical down quilting, curved zippers, asymmetrical layered knitwear, modifiable layering which makes it possible to wear the garments in multiple ways and much more.

Constructing with the familiar HELIOT EMIL silhouettes, designer Julius Juul continues the constant narrative of exploring a balance between form and function with each garment design.

HELIOT EMIL_
06

AW21_MW_CAMPAIGN_02

HELIOT EMIL_
07

AW21_MW_CAMPAIGN_03

HELIOT EMIL_product-module
HELIOT EMIL_product-module
09

AW21_MW_CAMPAIGN_04

HELIOT EMIL_product-module
10

AW21_MW_CAMPAIGN_05

HELIOT EMIL_product-module
11

AW21_MW_CAMPAIGN_06

12A
HELIOT EMIL_product-module
Leather Carabiner Box Bag
400
Size
HELIOT EMIL_Leather Carabiner Box Bag
13

AW21_MW_CAMPAIGN_08

HELIOT EMIL_AW21_MW_CAMPAIGN_09
14
AW21_MW_CAMPAIGN_09
HELIOT EMIL_AW21_MW_CAMPAIGN_10
15
AW21_MW_CAMPAIGN_10
HELIOT EMIL_AW21_MW_CAMPAIGN_11
16
AW21_MW_CAMPAIGN_11
HELIOT EMIL_AW21_MW_CAMPAIGN_12
17
AW21_MW_CAMPAIGN_12
HELIOT EMIL_Leather Carabiner Box Bag
18

AW21_MW_CAMPAIGN_13

HELIOT EMIL_Leather Carabiner Box Bag
19

AW21_MW_CAMPAIGN_14

YEAR
2021
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Styling

Julius Juul

Art Director

Fabio Caldera

Photographers

Maria, Louise Thornfeldt

SUGGESTED ITEMS 3
HELIOT EMIL_HARNESS BLAZER_1 HELIOT EMIL_HARNESS BLAZER_2
Harness Blazer
SOLD OUT
HELIOT EMIL_LEATHER CARABINER BOX BAG_1 HELIOT EMIL_LEATHER CARABINER BOX BAG_2
Leather Carabiner Box Bag
400
HELIOT EMIL_LEATHER STRAP BOX BAG_1 HELIOT EMIL_LEATHER STRAP BOX BAG_2
Leather Strap Box Bag
380