Creative Director Julius Juul, was inspired by the sculptural creations of English artist Henry Moore. Best known for his semi-abstract monumental sculptures which are located around the world as public works of art, Moore uses the human body as reference and creates large scale abstract cast bronze sculptures. Through his art he has had an instrumental impact on introducing a particular form of modernism to the United Kingdom.

Inspired by the sculptural works of Henry Moore, Julius created a collection which questions traditional shapes and patterns. The AW23 collection showcases unique and avant-garde designs that capture the essence of Moore’s art. Many of Moore’s sculptures are displayed outdoors in public space, this gives the artworks a natural patina and a unique texture influenced by the environment of the pieces. In the collection, Juul wanted to provoke the same look and feel of material and texture, this was done by manipulating the fabrics with heat, water and extensive tear.