Further developing on the AW24 Collection theme: ‘SHELTER’ HELIOT EMIL collaborated with the innovative and world leading Italian protection gear company: Alpinestars. The collection interprets an exploration of protection and culminates in a physical popup experience, presented in partnership with Grailed during Paris Fashion Week.

Exploring the landscape in between the forms of fashion and functions of protection HELIOT EMIL has up cycled materials from Alpinestars to construct creations which examine this melting point. Creating a unique collection recycling both materials and the deadstock items of Alpinestars. As a stand out piece from this collection is a sculpture created from 37 used Alpinestars MotoGP airbags. This piece challenges the traditional perceptions, prompting a nuanced exploration of the interplay between form and function.

At its essence, the installation stands as evidence of the creative potential derived from existing materials and the opportunities that arise when emphasizing the extension of life cycles—whether through reuse, recycling, or, in this instance, the up cycling of materials typically deemed as waste. Beyond this, the sculpture aims to harmonize the fundamental values of both Alpinestars, HELIOT EMIL and Grailed, incorporating distinctive elements from each brand’s identity. The technological innovations from Alpinestars, The innovative shapes and silhouettes of HELIOT EMIL and the commitment to present unique fashion items of Grailed. The outcome serves as a compelling centerpiece, showcasing the impactful collaboration between the three entities.