The HELIOT EMIL SS21 collection titled ‘Compos Mentis’ explores an inspiration in the idea of having full control of one’s mind. Designer Julius Juul was conspicuously fascinated with the concept of cognitive neuroenhancement or what is more commonly known as the Placebo Effect. The interest led to an exploration of the fundamental nature of mental well-being.
Runway Video
IMG_
Psychologist Professor Robert Plutchik’s theory defines that there are eight basic emotions within the human spectrum. Fear, anger, sadness, disgust, joy, surprise, trust and anticipation. The outcome of each of these emotions is completely up to the cognitive perception. The emotions are visualized in an emotion-wheel and in-between the eight core emotions is a continuum of those same emotions in a variation of intensity, relations and combinations.
RUNWAY VIDEO
HELIOT EMIL’s ‘Compos Mentis’ is an invitation to open up the conversation about our emotions. The theme is expressed through details in the collection such as prints, fabrics and constructions of the garments. HELIOT EMIL’s SS21 collection continues the exploration of form and function and industrial elegance and further cements the HELIOT EMIL silhouette and innovative design approach. Compos Mentis illuminates the cathartic vulnerability of a fully balanced emotional equilibrium. A foundation of classically-sartorial forms and silhouettes echo through HELIOT EMIL’s reputable take on modern tactility. Motifs of harnesses and utilitarianism are deconstructions manifesting through.
Julius’ use of fine Italian wools and tanned leathers, visualising a psycho-physical tension for emotion harmony and aesthetical homeostasis.
RUNWAY VIDEO
LOOK 01
LOOK 02
LOOK 03
Creative Director
Julius Juul
Business Director
Victor Juul
Production
ANCC Studio
Casting
Miro Raynov
Styling
Julius Juul, Victor Juul, Erik Raynal
Jewelry
All Blues
Photographer
Sebastian Johansson
Make up
Lynski, Saint Luke
Hair
Hirokazu Endo, Coffin Inc
Lighting assistant
Hal Pilkington
Stylist assistant
Nathan Fox
