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HELIOT EMIL_
2021
AW21 'Unstable Equilibrium' Menswear
Campaigns

The HELIOT EMIL Autumn Winter 21 collection titled ‘Unstable Equilibrium’ explores an interpretation of the difference between states of equilibrium. There are two points where a physical object can balance: Stable or Unstable. There is no in between. Within this explanation of basic physics lies an interesting parallel to our current global situation. Instead of accepting our current state as a new balance point - it seems as if most of society is waiting for things to stabilize as we are currently in an unstable point of equilibrium.

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For this collection designer Julius Juul wanted to explore the state of balance in between stable and unstable. Is it possible to make something appear unstable while being stable. Is it possible to find a perfect balance in asymmetry? Can we challenge traditional shapes or can we modify items to be worn both in and out of balance? These questions were part of the development process of the AW21 collection. All items in the collection have been designed to confront this balance. Resulting in experiments like asymmetrical down quilting, curved zippers, asymmetrical layered knitwear, modifiable layering which makes it possible to wear the garments in multiple ways and much more.

Constructing with the familiar HELIOT EMIL silhouettes, designer Julius Juul continues the constant narrative of exploring a balance between form and function with each garment design.

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08A
HELIOT EMIL_product-module
Layered Blazer
575 1.150
Size
HELIOT EMIL_Layered Blazer
09

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11

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12A
HELIOT EMIL_product-module
Leather Carabiner Box Bag
400
Size
HELIOT EMIL_Leather Carabiner Box Bag
13

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HELIOT EMIL_Leather Carabiner Box Bag
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YEAR
2021
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Styling

Julius Juul

Art Director

Fabio Caldera

Photographers

Maria, Louise Thornfeldt

SUGGESTED ITEMS 6
HELIOT EMIL_LAYERED BLAZER_1 HELIOT EMIL_LAYERED BLAZER_2
Layered Blazer
575 1.150
HELIOT EMIL_LEATHER BOX BAG_1 HELIOT EMIL_LEATHER BOX BAG_2
Leather Box Bag
215 430
HELIOT EMIL_HARNESS BLAZER_1 HELIOT EMIL_HARNESS BLAZER_2
Harness Blazer
1.295
HELIOT EMIL_LEATHER CARABINER BOX BAG_1 HELIOT EMIL_LEATHER CARABINER BOX BAG_2
Leather Carabiner Box Bag
400
HELIOT EMIL_TWILL CARGO PANTS_1 HELIOT EMIL_TWILL CARGO PANTS_2
Twill Cargo Pants
245 490
HELIOT EMIL_LEATHER STRAP BOX BAG_1 HELIOT EMIL_LEATHER STRAP BOX BAG_2
Leather Strap Box Bag
190 380