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2022
AW22 'Solitary Uniform'
Fashion Shows

The Autumn Winter 22 collection titled ‘Solitary Uniform’ explores the idea of a unique uniform. The title reflects an oxymoron: ‘solitary’ implies a detached, disconnected and independent entity, while ‘uniform’ implies an expression of identical form, distinctive design, and a particular interpretation serving as a means of identification. This paradox creates the foundation of the AW22 collection.

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RUNWAY SHOW

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Creative Director Julius Juul poses the questions, is it possible to redefine the concept of a ‘uniform’? The concept of the uniform has existed for centuries, so defining time and period is difficult but by working with the components of what makes a uniform and then applying elements unfamiliar to the concept, is it possible to personalise it?

03

runway video

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Throughout his research, Julius discovered a documented picture series of workers in a limestone factory. All were individually dressed but through the means of their work environment, their attire looked similar- a solitary uniform. This is brought to life through an exploration of a future uniform, referencing elements of uniforms such as suits, shirts and ties throughout time.

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Julius explored technology advancements such as; 3D printed garments and accessories and footwear to both minimise waste and improve the level of detail as well as technical developments including RFID GPS Blocking, Anti-Radiation Fabric & Heat Embossed Fabric.

The collection comes as a result of new and innovative approaches, juxtaposed with familiar silhouettes and materials such as wool, leather, organic cotton and steel trimmings. This tension is balanced in an expression of HELIOT EMIL’s signature industrial elegance.

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RUNWAY VIDEO

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YEAR
2022
CATEGORY
Fashion shows
CREDITS

Creative Director

Julius Juul

Business Director

Victor Juul

Art Director

Fabio Caldera

Styling

Julius Juul

Casting

Piotr Chamier

Hair

Beppe Delia

Make-up

Beautick

Location

Palais De Tokyo

Producer

Cesar Topaloff

Audio Supervision

Neenyo

Light Designer

Vincent Goubet

Runway Photographer

Filippo Fior

Backstage Photography

Tre Koch, Charlie Soffe

Secondary Camera

Charlie Soffe

Video Producer

Titre Provisoire

Press

PR Consulting

Collaboration Partners

SCRY, Realme, C.rusade

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