Introducing the first ever HELIOT EMIL BETA STORE, opened during the CPHFW in August of 2023, this BETA STORE aims to challenge the interpretation of what a store experience should provide. Providing the guests with an immersive digital experience of the HELIOT EMIL universe and access to experience the collections in real life with a focus on materials, special features and different design components.

The space was created along with the HELIOT EMIL core aesthetic, allowing the space to present itself as a clean yet morphable space to host each collection seamlessly.

With personnel who are well-versed in the finest details of our products but also adept at providing expert guidance, with special insights in the development and special features of each item.