In the new HELIOT EMIL visual identity a new numeric system was created, referencing the industrial world.
The eight digits code will vary depending on each product’s characteristics. Each product is represented by an 8-digit code, constructed of a series of two digit numbers unique to its own characteristics. The numbers are representative of four aspects related to the item: material (00-09), season (10-19), placement (20-29) and nature of the product (30-39).
The custom numeric system is applied to the HELIOT EMIL logo and is represented throughout the applications to give information about the products they are linked to. This dynamic and ever changing logotype reflects the brand's vision and stands for progressiveness.
The eight digits code of the logo will vary depending on each product’s characteristics: Material, Season, Placement and Nature.
The HELIOT EMIL symbol consists of two plus symbols next to each other, which together create the shape of a letter H.
This symbol is not conceived to be used as a corporate icon, or in substitution for the corporate logotype, but rather as an additional resource that can be used in digital or physical applications.