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This editorial highlights our SS25 collaboration with PUMA through a narrative captured by Bogdan Shirokov.
The storytelling blends portraits of model Maks Bogolin with abstract footage taken throughout the Soča Valley and its sharp rock formations, rushing water, and shifting light, creating a dialogue between movement and stillness, nature and the artificial.
The result is a layered visual experience that mirrors the contrasts at the heart of the collection.
Part of the imagery is crafted as a handmade collage, layering photographs and video stills to create a tactile, fragmented visual narrative.
