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At the core of HELIOT EMIL's concept lies a focus on industrialism, aimed at integrating the harmony between aesthetics and practicality. For this reason a new logo has been introduced, with the intention of conveying further this meaning in each collection.
In its simplicity, the symbol, composed of merely intersecting lines, thoroughly reflects the concept of elegance and its inherent connection to balance, thus becoming the primary emblem of visual harmony.
Consisting of two plus (++) signs, the new HELIOT EMIL symbol discloses the brand’s identity. The proximity of the two signs forms the H letter, revealing the ongoing dialogue between elegance and industrialism, while encapsulating HELIOT EMIL’s idea within the initials.
Harmony bases mostly on technicality, as balance is mathematically calculated.
This intersection reflects HELIOT EMIL’s goal of connecting the dots between aesthetics and functionality, with the clear and precise message given by a “plus”.
The industrial essence of this particular symbol is rooted in its technical meaning and application. It embodies mathematical precision and clarity — qualities that make it recognizable, a universal language. The “plus” carries rich layers of meaning. Its significance is intricately tied to the context of its use.
