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HELIOT EMIL_
2023
PRESS23 'Primal Substance' Womenswear
Campaigns

The SS23 Collection is titled ‘Primal Substance’. Creative Director Julius Juul was Inspired by the Bill Viola’s Art Piece: ‘Martyrs Composite’.

The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body. Recorded in super slow-motion, the elements interact with the individuals to create a breathtaking visual experience. Taking this concept into consideration, the collection features various inspiration from the primal elements and their effects on the body.

HELIOT EMIL_SS23_PRE_WW_SCAN_01
01
SS23_PRE_WW_SCAN_01
HELIOT EMIL_SS23_PRE_WW_SCAN_02
02
SS23_PRE_WW_SCAN_02
HELIOT EMIL_SS23_PRE_WW_SCAN_03
03
SS23_PRE_WW_SCAN_03
HELIOT EMIL_SS23_PRE_WW_SCAN_04
04
SS23_PRE_WW_SCAN_04
05A
HELIOT EMIL_product-module
Luculent Tote Bag
700
Size

The pieces in the collection depict the change in the elements, similar to how water transforms into ice or how fire turns into ashes. To depict the different layers of the earth and how they intersect and build the world we live in, the collection features curved seam lines. Some garments include protective aspects, taking inspiration from protective clothing and how it can shield us from the elements. Others are designed with the consideration of how air would flow through a garment, through zips and seams creating slits and movement, as swept by the wind. Keeping the contrast of air and earth in mind, fabrics are made out of breathable and waterproof membrane, while aerodynamic garments portray the flow and movement of the body.

06A
HELIOT EMIL_product-module
Perfume Holder with Perfume
300
Size
HELIOT EMIL_Perfume Holder with Perfume
07

CAMPAIGN_SS23_WW_SCAN

HELIOT EMIL_Perfume Holder with Perfume
08

CAMPAIGN_SS23_WW_02

HELIOT EMIL_Perfume Holder with Perfume
09

CAMPAIGN_SS23_WW_03

HELIOT EMIL_Perfume Holder with Perfume
10

CAMPAIGN_SS23_WW_04

HELIOT EMIL_SS23_PRE_WW_SCAN_05
11
SS23_PRE_WW_SCAN_05
HELIOT EMIL_SS23_PRE_WW_SCAN_06
12
SS23_PRE_WW_SCAN_06
HELIOT EMIL_SS23_PRE_WW_SCAN_07
13
SS23_PRE_WW_SCAN_07
HELIOT EMIL_SS23_PRE_WW_SCAN_08
14
SS23_PRE_WW_SCAN_08
HELIOT EMIL_product-module
HELIOT EMIL_product-module
16

CAMPAIGN_SS23_WW_06

HELIOT EMIL_product-module
17

CAMPAIGN_SS23_WW_07

HELIOT EMIL_product-module
HELIOT EMIL_product-module
19

CAMPAIGN_SS23_WW_SCAN

HELIOT EMIL_CAMPAIGN_SS23_WW_09
20
CAMPAIGN_SS23_WW_09
HELIOT EMIL_CAMPAIGN_SS23_WW_10
21
CAMPAIGN_SS23_WW_10
HELIOT EMIL_CAMPAIGN_SS23_WW_11
22
CAMPAIGN_SS23_WW_11
HELIOT EMIL_CAMPAIGN_SS23_WW_12
23
CAMPAIGN_SS23_WW_12
YEAR
2023
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Art Director

Fabio Caldera

Photographer

Mariya Pepelanova

Groom

Line Hjæresen

Post Production

Bo Egestroem

SUGGESTED ITEMS 5
HELIOT EMIL_EARCUFF H BIG_1
Earcuff H Big
230
HELIOT EMIL_PERFUME HOLDER WITH PERFUME_1 HELIOT EMIL_PERFUME HOLDER WITH PERFUME_2
Perfume Holder with Perfume
300
HELIOT EMIL_SOLELY BOX BAG_1 HELIOT EMIL_SOLELY BOX BAG_2
Solely Box Bag
450
HELIOT EMIL_LUCULENT TOTE BAG_1 HELIOT EMIL_LUCULENT TOTE BAG_2
Luculent Tote Bag
700
HELIOT EMIL_SOLELY LARGE BOX BAG_1 HELIOT EMIL_SOLELY LARGE BOX BAG_2
Solely Large Box Bag
550