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HELIOT EMIL_
2023
PRESS23 'Primal Substance' Womenswear
Campaigns

The SS23 Collection is titled ‘Primal Substance’. Creative Director Julius Juul was Inspired by the Bill Viola’s Art Piece: ‘Martyrs Composite’.

The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body. Recorded in super slow-motion, the elements interact with the individuals to create a breathtaking visual experience. Taking this concept into consideration, the collection features various inspiration from the primal elements and their effects on the body.

HELIOT EMIL_SS23_PRE_WW_SCAN_01
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SS23_PRE_WW_SCAN_01
HELIOT EMIL_SS23_PRE_WW_SCAN_02
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SS23_PRE_WW_SCAN_02
HELIOT EMIL_SS23_PRE_WW_SCAN_03
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SS23_PRE_WW_SCAN_03
HELIOT EMIL_SS23_PRE_WW_SCAN_04
04
SS23_PRE_WW_SCAN_04
05A
05B
05C
HELIOT EMIL_product-module
05A
Nebule Leather Vest 800
05B
Luculent Tote Bag 700
05C
Caliche Technical Skirt 300

The pieces in the collection depict the change in the elements, similar to how water transforms into ice or how fire turns into ashes. To depict the different layers of the earth and how they intersect and build the world we live in, the collection features curved seam lines. Some garments include protective aspects, taking inspiration from protective clothing and how it can shield us from the elements. Others are designed with the consideration of how air would flow through a garment, through zips and seams creating slits and movement, as swept by the wind. Keeping the contrast of air and earth in mind, fabrics are made out of breathable and waterproof membrane, while aerodynamic garments portray the flow and movement of the body.

06A
06B
HELIOT EMIL_product-module
06A
Niveous Leather Jacket 1.400
06B
Perfume Holder with Perfume 300
HELIOT EMIL_Perfume Holder with Perfume
07

CAMPAIGN_SS23_WW_SCAN

HELIOT EMIL_Perfume Holder with Perfume
08

CAMPAIGN_SS23_WW_02

HELIOT EMIL_Perfume Holder with Perfume
09

CAMPAIGN_SS23_WW_03

HELIOT EMIL_Perfume Holder with Perfume
10

CAMPAIGN_SS23_WW_04

HELIOT EMIL_SS23_PRE_WW_SCAN_05
11
SS23_PRE_WW_SCAN_05
HELIOT EMIL_SS23_PRE_WW_SCAN_06
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HELIOT EMIL_SS23_PRE_WW_SCAN_07
13
SS23_PRE_WW_SCAN_07
HELIOT EMIL_SS23_PRE_WW_SCAN_08
14
SS23_PRE_WW_SCAN_08
15A
15B
HELIOT EMIL_product-module
15A
Niveous Leather Jacket 1.400
15B
Charred Carabiner Clutch Bag 250
HELIOT EMIL_Charred Carabiner Clutch Bag
16

CAMPAIGN_SS23_WW_06

HELIOT EMIL_Charred Carabiner Clutch Bag
17

CAMPAIGN_SS23_WW_07

18A
18B
18C
HELIOT EMIL_product-module
18A
Cauline Corset Top 100 200
18B
Bracelet 800
18C
Definite Denim Trousers 550
HELIOT EMIL_Definite Denim Trousers
19

CAMPAIGN_SS23_WW_SCAN

HELIOT EMIL_CAMPAIGN_SS23_WW_09
20
CAMPAIGN_SS23_WW_09
HELIOT EMIL_CAMPAIGN_SS23_WW_10
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CAMPAIGN_SS23_WW_10
HELIOT EMIL_CAMPAIGN_SS23_WW_11
22
CAMPAIGN_SS23_WW_11
HELIOT EMIL_CAMPAIGN_SS23_WW_12
23
CAMPAIGN_SS23_WW_12
YEAR
2023
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Art Director

Fabio Caldera

Photographer

Mariya Pepelanova

Groom

Line Hjæresen

Post Production

Bo Egestroem

SUGGESTED ITEMS 19
HELIOT EMIL_ARID HARNESS TOP_1 HELIOT EMIL_ARID HARNESS TOP_2
Arid Harness Top
250
HELIOT EMIL_CAULINE CORSET TOP_1 HELIOT EMIL_CAULINE CORSET TOP_2
Cauline Corset Top
SOLD OUT
HELIOT EMIL_NEBULE LEATHER VEST_1 HELIOT EMIL_NEBULE LEATHER VEST_2
Nebule Leather Vest
800
HELIOT EMIL_EARCUFF H BIG_1
Earcuff H Big
230
HELIOT EMIL_PERFUME HOLDER WITH PERFUME_1 HELIOT EMIL_PERFUME HOLDER WITH PERFUME_2
Perfume Holder with Perfume
300
HELIOT EMIL_MONSOON DRESS_1 HELIOT EMIL_MONSOON DRESS_2
Monsoon Dress
550
HELIOT EMIL_HEXANE TOTE BAG_1 HELIOT EMIL_HEXANE TOTE BAG_2
Hexane Tote Bag
200
HELIOT EMIL_SOLELY BOX BAG_1 HELIOT EMIL_SOLELY BOX BAG_2
Solely Box Bag
450
HELIOT EMIL_VAPOR LONGSLEEVE_1 HELIOT EMIL_VAPOR LONGSLEEVE_2
Vapor Longsleeve
SOLD OUT
HELIOT EMIL_MIRE SKIRT_1 HELIOT EMIL_MIRE SKIRT_2
Mire Skirt
300
HELIOT EMIL_LUCULENT TOTE BAG_1 HELIOT EMIL_LUCULENT TOTE BAG_2
Luculent Tote Bag
700
HELIOT EMIL_EUTROPHIC DENIM TROUSERS_1 HELIOT EMIL_EUTROPHIC DENIM TROUSERS_2
Eutrophic Denim Trousers
400
HELIOT EMIL_EXCLUSE BOX BAG_1 HELIOT EMIL_EXCLUSE BOX BAG_2
Excluse Box Bag
550
HELIOT EMIL_NEVA DENIM TROUSERS_1 HELIOT EMIL_NEVA DENIM TROUSERS_2
Neva Denim Trousers
500
HELIOT EMIL_RIPARIAN DENIM TROUSERS_1 HELIOT EMIL_RIPARIAN DENIM TROUSERS_2
Riparian Denim Trousers
470
HELIOT EMIL_CHARRED CARABINER CLUTCH BAG_1 HELIOT EMIL_CHARRED CARABINER CLUTCH BAG_2
Charred Carabiner Clutch Bag
250
HELIOT EMIL_NIVEOUS LEATHER JACKET_1 HELIOT EMIL_NIVEOUS LEATHER JACKET_2
Niveous Leather Jacket
SOLD OUT
HELIOT EMIL_CRYSOPHERE SHEER T-SHIRT_1 HELIOT EMIL_CRYSOPHERE SHEER T-SHIRT_2
Crysophere Sheer T-Shirt
270
HELIOT EMIL_OVERT BOX BAG_1 HELIOT EMIL_OVERT BOX BAG_2
Overt Box Bag
650