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HELIOT EMIL_
2021
SS21 'Compos Mentis' Menswear
Campaigns

The HELIOT EMIL SS21 collection titled ‘Compos Mentis’ explores an inspiration in the idea of having full control of one’s mind. Designer Julius Juul was conspicuously fascinated with the concept of cognitive neuroenhancement or what is more commonly known as the Placebo Effect. The interest led to an exploration of the fundamental nature of mental well-being.

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Psychologist Professor Robert Plutchik’s theory defines that there are eight basic emotions within the human spectrum. Fear, anger, sadness, disgust, joy, surprise, trust and anticipation. The outcome of each of these emotions is completely up to the cognitive perception. The emotions are visualized in an emotion-wheel and in-between the eight core emotions is a continuum of those same emotions in a variation of intensity, relations and combinations.

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HELIOT EMIL’s ‘Compos Mentis’ is an invitation to open up the conversation about our emotions. The theme is expressed through details in the collection such as prints, fabrics and constructions of the garments. HELIOT EMIL’s SS21 collection continues the exploration of form and function and industrial elegance and further cements the HELIOT EMIL silhouette and innovative design approach. Compos Mentis illuminates the cathartic vulnerability of a fully balanced emotional equilibrium. A foundation of classically-sartorial forms and silhouettes echo through HELIOT EMIL’s reputable take on modern tactility. Motifs of harnesses and utilitarianism are deconstructions manifesting through Julius’ use of fine Italian wools and tanned leathers, visualising a psycho-physical tension for emotion harmony and aesthetical homeostasis.

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YEAR
2021
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Photographers

Louise, Maria Thornfeldt

SUGGESTED ITEMS 3
HELIOT EMIL_LEATHER BOX BAG_1 HELIOT EMIL_LEATHER BOX BAG_2
Leather Box Bag
215 430
HELIOT EMIL_LEATHER CARABINER BOX BAG_1 HELIOT EMIL_LEATHER CARABINER BOX BAG_2
Leather Carabiner Box Bag
400
HELIOT EMIL_LEATHER PHONE SLING_1 HELIOT EMIL_LEATHER PHONE SLING_2
Leather Phone Sling
175 350