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HELIOT EMIL
2021
SS21 'Compos Mentis'
Fashion Shows

The HELIOT EMIL SS21 collection titled ‘Compos Mentis’ explores an inspiration in the idea of having full control of one’s mind. Designer Julius Juul was conspicuously fascinated with the concept of cognitive neuroenhancement or what is more commonly known as the Placebo Effect. The interest led to an exploration of the fundamental nature of mental well-being.

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Psychologist Professor Robert Plutchik’s theory defines that there are eight basic emotions within the human spectrum. Fear, anger, sadness, disgust, joy, surprise, trust and anticipation. The outcome of each of these emotions is completely up to the cognitive perception. The emotions are visualized in an emotion-wheel and in-between the eight core emotions is a continuum of those same emotions in a variation of intensity, relations and combinations.

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TAILORED CROPPED BLAZER 276 690
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TAILORED PANTS 204 510

HELIOT EMIL’s ‘Compos Mentis’ is an invitation to open up the conversation about our emotions. The theme is expressed through details in the collection such as prints, fabrics and constructions of the garments. HELIOT EMIL’s SS21 collection continues the exploration of form and function and industrial elegance and further cements the HELIOT EMIL silhouette and innovative design approach. Compos Mentis illuminates the cathartic vulnerability of a fully balanced emotional equilibrium. A foundation of classically-sartorial forms and silhouettes echo through HELIOT EMIL’s reputable take on modern tactility. Motifs of harnesses and utilitarianism are deconstructions manifesting through.
Julius’ use of fine Italian wools and tanned leathers, visualising a psycho-physical tension for emotion harmony and aesthetical homeostasis.

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YEAR
2021
CATEGORY
Fashion shows
CREDITS

Creative Director

Julius Juul

Business Director

Victor Juul

Production

ANCC Studio

Casting

Miro Raynov

Styling

Julius Juul, Victor Juul, Erik Raynal

Jewelry

All Blues

Photographer

Sebastian Johansson

Make up

Lynski, Saint Luke

Hair

Hirokazu Endo, Coffin Inc

Lighting assistant

Hal Pilkington

Stylist assistant

Nathan Fox

From the ss21 'Compos Mentis' Collection 6
HE, product: TAILORED CROPPED BLAZER (Thumbnail) HE, product: TAILORED CROPPED BLAZER (Thumbnail alt.)
TAILORED CROPPED BLAZER
276 690
HE, product: LEATHER BOX BAG (Thumbnail) HE, product: LEATHER BOX BAG (Thumbnail alt.)
LEATHER BOX BAG
172 430
HE, product: LEATHER CARABINER BOX BAG (Thumbnail) HE, product: LEATHER CARABINER BOX BAG (Thumbnail alt.)
LEATHER CARABINER BOX BAG
200 400
HE, product: BLAZER W. HARNESS (Thumbnail) HE, product: BLAZER W. HARNESS (Thumbnail alt.)
BLAZER W. HARNESS
200 890
HE, product: CHELSEA BOOTS (Thumbnail) HE, product: CHELSEA BOOTS (Thumbnail alt.)
CHELSEA BOOTS
SOLD OUT
HE, product: HARNESS TOP (Thumbnail) HE, product: HARNESS TOP (Thumbnail alt.)
HARNESS TOP
48 200