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HELIOT EMIL (0)
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2021
SS22 'Permanent Metamorphosis' Menswear
Campaigns

In reincarnation it is believed there is an interval in between the end of one life and the beginning of the next life. Designer Julius Juul was intrigued by the concept of an intermediate state in which an object or entity is in transition between two stages. Not being in the original stage or the new stage, but existing only in the transitional stage. Manifesting the transitional phase as a permanent structure. A ‘Permanent Metamorphosis’. This concept gave way for garments in the collection to be explored as transitional pieces in which different phases of the transition was expressed. Asymmetrical patterns and shape modifications conveyed the concept of work in transition. Prints in the collection were generated using artificial intelligence to find the intermediate stage in an image in between various images. 

In relation to this concept designer Julius Juul constructed the collection with the familiar HELIOT EMIL silhouettes, and continues the constant narrative of exploring a balance between form and function with each garment design.

HELIOT EMIL_product-module
HELIOT EMIL_LOOKBOOK_SS22_MW_02
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HELIOT EMIL_LOOKBOOK_SS22_MW_03
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LOOKBOOK_SS22_MW_03
HELIOT EMIL_LOOKBOOK_SS22_MW_04
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LOOKBOOK_SS22_MW_04
HELIOT EMIL_LOOKBOOK_SS22_MW_05
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HELIOT EMIL_product-module
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LOOKBOOK_SS22_MW_05

HELIOT EMIL_product-module
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LOOKBOOK_SS22_MW_06

HELIOT EMIL_LOOKBOOK_SS22_MW_07
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HELIOT EMIL_LOOKBOOK_SS22_MW_08
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HELIOT EMIL_LOOKBOOK_SS22_MW_09
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HELIOT EMIL_LOOKBOOK_SS22_MW_10
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HELIOT EMIL_product-module
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HELIOT EMIL_product-module
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HELIOT EMIL_LOOKBOOK_SS22_MW_17
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HELIOT EMIL_LOOKBOOK_SS22_MW_19
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LOOKBOOK_SS22_MW_19
HELIOT EMIL_LOOKBOOK_SS22_MW_20
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LOOKBOOK_SS22_MW_21

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LOOKBOOK_SS22_MW_22

YEAR
2021
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Art Director

Fabio Caldera

Photographer

Hasse Nielsen

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