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HELIOT EMIL
2021
SS22 'Permanent Metamorphosis'
Fashion Shows

In reincarnation it is believed there is an interval in between the end of one life and the beginning of the next life. Designer Julius Juul was intrigued by the concept of an intermediate state in which an object or entity is in transition between two stages. Not being in the original stage or the new stage, but existing only in the transitional stage. Manifesting the transitional phase as a permanent structure. A ‘Permanent Metamorphosis’.

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This concept gave way for garments in the collection to be explored as transitional pieces in which different phases of the transition was expressed. Asymmetrical patterns and shape modifications conveyed the concept of work in transition. Prints in the collection were generated using artificial intelligence to find the intermediate stage in an image in between various images.

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In relation to this concept designer Julius Juul constructed the collection with the familiar HELIOT EMIL silhouettes, and continues the constant narrative of exploring a balance between form and function with each garment design.

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YEAR
2021
CATEGORY
Fashion shows
CREDITS

Creative Director

Julius Juul

Business Director

Victor Juul

Art Director

Fabio Caldera

Lead Director

Maria Ines Afonso

DOP

Scott Jones

Gaffer

Alejandro Celis

1st ac

Ollie Pearson

Spark

Engelbert Hurtado

1st photographer

Simonas Berukstis

2nd camera

Charlie Soffe

Creative Production

ANCC Studio

Styling

Julius Juul, Victor Juul

Casting

Miro Raynov

Assisted by

Filip Georgiev

Hair

Mike O'Gorman

Assisted by

Christian Zavallos

Make-up

Lynski

Assisted by

David Gilles

Talents

Hakima, Hisaki, Jethro, Jefferson, Augustina, Chloe N, Giulia

Set Design

Amelia Tavenner

Sountrack

Holodec

Jewellery

All Blues

Watches

Amazfit

FROM THE SS22 'PERMANENT METAMORPHOSIS' COLLECTION 1
HE, product: AI Generated Print T-Shirt (Thumbnail) HE, product: AI Generated Print T-Shirt (Thumbnail alt.)
AI Generated Print T-Shirt
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