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HELIOT EMIL_
2023
SS23 'Primal Substance' Menswear
Campaigns

The SS23 Collection is titled ‘Primal Substance’. Creative Director Julius Juul was Inspired by the Bill Viola’s Art Piece: ‘Martyrs Composite’.

The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body. Recorded in super slow-motion, the elements interact with the individuals to create a breathtaking visual experience. Taking this concept into consideration, the collection features various inspiration from the primal elements and their effects on the body.

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The pieces in the collection depict the change in the elements, similar to how water transforms into ice or how fire turns into ashes. To depict the different layers of the earth and how they intersect and build the world we live in, the collection features curved seam lines. Some garments include protective aspects, taking inspiration from protective clothing and how it can shield us from the elements. Others are designed with the consideration of how air would flow through a garment, through zips and seams creating slits and movement, as swept by the wind. Keeping the contrast of air and earth in mind, fabrics are made out of breathable and waterproof membrane, while aerodynamic garments portray the flow and movement of the body.

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Trident Technical Jacket 790
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FRAZIL CARGO TROUSER 350
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YEAR
2023
CATEGORY
Campaigns
CREDITS

Creative Director

Julius Juul

Art Director

Fabio Caldera

Photographer

Mariya Pepelanova

Groom

Line Hjæresen

Post Production

Bo Egestroem

SUGGESTED ITEMS 9
HELIOT EMIL_TRIDENT TECHNICAL JACKET_1 HELIOT EMIL_TRIDENT TECHNICAL JACKET_2
Trident Technical Jacket
790
HELIOT EMIL_FRAZIL CARGO TROUSER_1 HELIOT EMIL_FRAZIL CARGO TROUSER_2
FRAZIL CARGO TROUSER
350
HELIOT EMIL_SOLELY BOX BAG_1 HELIOT EMIL_SOLELY BOX BAG_2
Solely Box Bag
450
HELIOT EMIL_LUCULENT TOTE BAG_1 HELIOT EMIL_LUCULENT TOTE BAG_2
Luculent Tote Bag
700
HELIOT EMIL_EQUISETUM DENIM JACKET_1 HELIOT EMIL_EQUISETUM DENIM JACKET_2
Equisetum Denim Jacket
SOLD OUT
HELIOT EMIL_EXCLUSE BOX BAG_1 HELIOT EMIL_EXCLUSE BOX BAG_2
Excluse Box Bag
550
HELIOT EMIL_CAULINE CORSET TOP_1 HELIOT EMIL_CAULINE CORSET TOP_2
Cauline Corset Top
SOLD OUT
HELIOT EMIL_OVERT BOX BAG_1 HELIOT EMIL_OVERT BOX BAG_2
Overt Box Bag
650
HELIOT EMIL_PERFUME HOLDER WITH PERFUME_1 HELIOT EMIL_PERFUME HOLDER WITH PERFUME_2
Perfume Holder with Perfume
300