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HELIOT EMIL (0)
2022
SS23 'Primal Substance'
Fashion Shows
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The SS23 Collection is titled ‘Primal Substance’. Creative Director Julius Juul was Inspired by the Bill Viola’s Art Piece: ‘Martyrs Composite’.

The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body. Recorded in super slow-motion, the elements interact with the individuals to create a breathtaking visual experience. Taking this concept into consideration, the collection features various inspiration from the primal elements and their effects on the body, examples to highlight are; fabrics reacting to temperature change, using wind turbines to inflate garments, uniquely placed air slips, water resistant fabrics, and details like seam lines referencing the contour lines of earth.

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The collection also features a concept collaboration with Alpinestars®, the world-leading manufacturer of professional motorsport performance gear. Alpinestars is named after the perennial Alpine star flower in latin known as the Leontopodium nivale. Found in remote mountain areas like the rocky limestone of the Alps at about 3000m altitude, the flower is able to withstand incredible conditions of the primal elements, referring back to the concept of the collection.

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To further the sensory experience of the SS23 show, HELIOT EMIL collaborated with UNIFROM, a Swedish based fragrance house. HELIOT EMIL was especially fascinated with the innovative approach of interaction with perfume. Inspired by the concept of the collection, UNIFROM translates the vision into a scent infused with notes of Maté, Sichuan Pepper, Cedarwood and Cinnamon. HELIOT EMIL conceptualised a special perfume bag which integrates the perfume perfectly in the aesthetic of the brand. The scents are conceptualised in Stockholm, developed in Paris, and made in Grasse, all alcohol-free, cruelty-free and vegan.

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In a continual exploration into the stimulation of different senses, Julius worked in close collaboration with sound and visual artist Lorem to create an artificial intelligence generated audio track for the show. Lorem is a trans-media project of artist and musician Francesco D’Abbracio. Fascinated by artificial intelligence and the ability of machine generated sound, Lorem works with neural networks and digital systems to create works with a strong narrative component. Lorem was invited to create his interpretation of the HELIOT EMIL SS23 collection for the show.

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YEAR
2022
CATEGORY
Fashion shows
CREDITS

Creative Director

Julius Juul

Business Director

Victor Juul

Styling

Julius Juul

Casting

Ben Grimes

Art Director

Fabio Caldera

Hair

Beppe Delia

Make-up

Rob Mambretti

Production

Daniel Hettmann

Light Design

Hydra Design

Runway Photographer

Filippo Fior

Soundtrack

Lorem

Video Production

Studio Premices

Press

Karla Otto

Sales

247

SUGGESTED ITEMS 9
HELIOT EMIL_CAULINE CORSET TOP_1 HELIOT EMIL_CAULINE CORSET TOP_2
Cauline Corset Top
SOLD OUT
HELIOT EMIL_NIVEOUS LEATHER JACKET_1 HELIOT EMIL_NIVEOUS LEATHER JACKET_2
Niveous Leather Jacket
SOLD OUT
HELIOT EMIL_FRAZIL CARGO TROUSER_1 HELIOT EMIL_FRAZIL CARGO TROUSER_2
FRAZIL CARGO TROUSER
350
HELIOT EMIL_TRIDENT TECHNICAL JACKET_1 HELIOT EMIL_TRIDENT TECHNICAL JACKET_2
Trident Technical Jacket
790
HELIOT EMIL_EQUISETUM DENIM JACKET_1 HELIOT EMIL_EQUISETUM DENIM JACKET_2
Equisetum Denim Jacket
SOLD OUT
HELIOT EMIL_ALLUVIUM TECHNICAL SHIRT_1 HELIOT EMIL_ALLUVIUM TECHNICAL SHIRT_2
Alluvium Technical Shirt
SOLD OUT
HELIOT EMIL_OVERT BOX BAG_1 HELIOT EMIL_OVERT BOX BAG_2
Overt Box Bag
650
HELIOT EMIL_PERFUME HOLDER WITH PERFUME_1 HELIOT EMIL_PERFUME HOLDER WITH PERFUME_2
Perfume Holder with Perfume
300
HELIOT EMIL_ARENACEOUS LEATHER DRESS_1 HELIOT EMIL_ARENACEOUS LEATHER DRESS_2
Arenaceous Leather Dress
SOLD OUT