The SS23 Collection is titled ‘Primal Substance’. Creative Director Julius Juul was Inspired by the Bill Viola’s Art Piece: ‘Martyrs Composite’.
The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body. Recorded in super slow-motion, the elements interact with the individuals to create a breathtaking visual experience. Taking this concept into consideration, the collection features various inspiration from the primal elements and their effects on the body, examples to highlight are; fabrics reacting to temperature change, using wind turbines to inflate garments, uniquely placed air slips, water resistant fabrics, and details like seam lines referencing the contour lines of earth.