MENU
The title of our PRE SS27 collection is TROXLER, named after an optical phenomenon where the brain adapts to things that stay unchanged and the world around a fixed point begins to dissolve.
Science shows that we stop noticing what stays constant. Details that are seen often enough become invisible. Our reaction to zippers, buttons or fabrics felt every day disappears against the skin. The longer we live with something, the less we actually see it, and the thought and possibility still inside it go quiet.
TROXLER is a collection that interrupts that. The pieces refuse to be filtered out.
By focusing on details, and highlighting simple concepts we give the garments a texture the eye cannot smooth over. Repeated patterns with elements removed create visual gaps where the brain expects continuity, forcing a second look at what is actually there. Collars, cuffs, seams and joints are reinforced with industrial metal, pulling attention to the parts of a garment we usually ignore. Replacing things like zippers or buttons with magnets makes you feel or look twice.
We also lean into the act of disappearing itself. Blurred graphics hold the exact second before an image dissolves, the tension between what is still present and what is already lost. The fade made visible.
TROXLER is not about making something new. It is about adjusting how you see what is already there. A small shift in attention, enough to bring the overlooked back into view, and to remind the eye that familiarity is not the same as understanding.
FOVEA JACKET
This cropped blazer reinterprets the traditional three-piece suit through layering, exposure, and interconnected construction. An attached inner vest sits beneath the outer blazer, while both shawl collars are turned upward, allowing each layer to remain visible simultaneously. Tonal topstitching traces the collars, subtly drawing attention to details that would otherwise fade into the background of everyday tailoring.
The piece reflects the Troxler phenomenon by shifting focus toward elements that are typically overlooked or visually absorbed through familiarity. Details such as the inner construction, layered collars, and harness-style vest backing are intentionally brought to the surface, disrupting what is normally hidden within formalwear.
FIXATIO BLAZER
This blazer explores the balance between structure and disruption through the use of an exaggerated self-fabric belt. Integrated directly into the garment, the belt becomes both a functional and visual focal point, altering the expected silhouette of traditional tailoring.
In relation to the Troxler phenomenon, the oversized belt draws attention to a detail that would normally feel secondary or purely functional. By enlarging and embedding it into the blazer itself, the piece challenges the viewer’s perception of proportion and purpose, encouraging closer inspection of elements that are often overlooked within classic tailoring.
CLARITAS SHIRT
Troxler focuses on drawing attention to the often overlooked details of everyday clothing.
Here, the traditional button stand has been replaced with a centre-front magnetic closure. By altering what is expected, the design encourages a renewed awareness of what “should” be there.
The double cuff further emphasizes another subtle yet important detail: one that is often forgotten, but integral to the garment’s character.
