This isn’t city running. It’s grit, elevation, uneven ground. It’s the second chapter of PUMA x HELIOT EMIL. Focused particularly on trail running, HELIOT EMIL and PUMA return with a collaboration engineered for adventure and performance. The collection combines PUMA’s athletic heritage with HELIOT EMIL’s minimalist design language. The result is forward-thinking items centered on technical innovation and layered construction. From ultra-light jackets to high-traction footwear, each piece is designed to be lightweight and durable, redefining what it means to explore and run in the wild.
There’s something about being outside, moving, tuning in to your body and the terrain underfoot. It’s not just about adventure. It’s about the clarity that comes with motion, the focus you find when the only thing that matters is your next step. That’s the mindset behind the second collaboration between PUMA and HELIOT EMIL.
Designed through the lens of function and minimalism, this collection sits in the space between performance and design. The pieces are all-black, technical, minimal. A sleeveless top and shorts that feel like a uniform. Oversized accessories that carry what you need, and nothing more. Footwear built to respond. Indeed, the Deviate Nitro Elite Trail is reworked with a one-piece upper and a quick-pull toggle instead of laces. Less distraction, more intention.
The PUMA x Heliot Emil Deviate NITRO Elite Trail is a hyper-functional trail runner reimagined through a minimalist, monochrome lens. Featuring a lightweight ULTRAWEAVE upper wrapped in a mesh shroud, the design emphasizes utility with a cord-lock lacing system and PWRTAPE reinforcements. Underfoot, a carbon fiber PWRPLATE and NITROFOAM™ Elite midsole deliver responsive propulsion, while a custom PUMAGRIP ATR outsole ensures grip across mixed terrain blending performance engineering with Heliot Emil’s industrial aesthetic.
Designed through the lens of function and minimalism, this collection sits in the space between performance and design. The pieces are all-black, technical, minimal. A sleeveless top and shorts that feel like a uniform. Oversized accessories that carry what you need, and nothing more. Footwear built to respond. Indeed, the Deviate Nitro Elite Trail is reworked with a one-piece upper and a quick-pull toggle instead of laces. Less distraction, more intention.
The latest PUMA x Heliot Emil drop features a sleek cap with elastic cord adjustment and a sculpted crossbody bag with hidden zips both built with a technical, minimalist edge.
This performance is distilled into design.
The collaboration reframes function through raw structure. Lightweight forms contrast with heavy environments steel, tension, friction.
CREATIVE DIRECTOR Julius Juul
PRODUCTION Unveil