In an exploration of structural lightness, HELIOT EMIL and The Ordinary announce an exclusive collaboration introduced during Paris Fashion Week. The partnership debuts “THE ESSENTIAL CARRY”, a conceptual package that redefines daily utility for the contemporary lifestyle.
Positioned as the ultimate kit for fashion weeks and an always on the go lifestyle, the collaboration pairs two of The Ordinary’s lightest formulations, Rice Lipids + Ectoin Microemulsion and Hyaluronic Acid2% + B5, with the signature HELIOT EMIL box bag. This partnership transforms a highly structured industrial accessory into a fluid package that encapsulates the very core of lightness.
The design directly highlights the weightless texture and sheer transparency of The Ordinary's formulations, a transparency that mirrors HELIOT EMIL’s own language of exposed, honest construction. Where The Ordinary makes its ingredients legible, the other makes its construction visible; both refuse to hide how things work. By stripping away excess weight and focusing on material purity, the box bag becomes a protective yet ethereal statement piece. It seamlessly blends structural innovation with functional skincare science to unburden the modern traveler.
An evening exploring lightness. HELIOT EMIL and The Ordinary hosted an exclusive experience during Paris Fashion Week. The partnership debuts “THE ESSENTIAL CARRY” a conceptual package that redefines daily utility for the contemporary lifestyle. The HELIOT EMIL box bag featuring a mirror to apply your skincare.
With the lightest invitation ever created (exactly 0 grams) We hosted an experience in the clouds. With 7 different taste explorations from @toutia_
The design directly highlights the weightless texture and sheer transparency of The Ordinary's formulations, a transparency that mirrors HELIOT EMIL’s own language of exposed, honest construction. Where The Ordinary makes its ingredients legible, the other makes its construction visible; both refuse to hide how things work. By stripping away excess weight and focusing on material purity, the box bag becomes a protective yet ethereal statement piece. It seamlessly blends structural innovation with functional skincare science to unburden the modern traveler.
Creative Director: Julius Juul
Photographers: Victor Juul, Julius Juul