Creative Director, Julius Juul:
"The inspiration for the AW24 'SHELTER' collection started when I saw an artwork by Ryoji Ikeda titled ‘Invisible Guardians’. Ryoji is a Japanese, contemporary audio/visual artist experimenting in the field of audio compositions and strong visual expressions.
In ‘invisible guardians’ he invites us to explore the unseen forces that surround us. It is this exploration that serves as the guiding inspiration for the collection. What does protection mean and how is it expressed in physical and in emotional context?"

In the physical realm, protection manifests as the armor we wear against the elements. Hard elements like helmets, knee pads or motorcycle gear weaves a narrative of tactile defenses, selected fabrics with deliberate care to embody a sense of armor. Muted tones resonate with the serenity of protection. To reflect the idea of physical and psychological protection, the balance was to create a visual language speaking to the duality of strength and vulnerability. The garments, like a shield, promise protection against the external world.

Emotionally, protection is a more nuanced exploration. The contemplation on the intangible aspects of safeguarding the soul. What constitutes a sanctuary for the emotions?

The collection delves into this question. Some people find shelter in softness to others the same softness might feel unsafe. The feeling of protection can be our protection, and the garments become the echo and reflection of a soft armor. The aim is not answering the question, merely exploring what constitutes as shelter.