To further the sensory experience of the SS23 show HELIOT EMIL collaborated with UNIFROM, a Swedish based fragrance house. Together UNIFROM and HELIOT EMIL has created a unique construction to scent the location of the show. HELIOT EMIL was especially fascinated with the innovating approach of interaction with perfume. Inspired by the concept of the collection UNIFROM translates the vision into a scent infused with notes of Maté, Sichuan Pepper, Cedarwood and Cinnamon. HELIOT EMIL conceptualized a special perfume bag which integrates the perfume perfectly in the aesthetic of the brand. The scents are conceptualized in Stockholm, developed in Paris, and made in Grasse, all alcohol-free, cruelty-free and vegan.
In the images artificial intelligence softwares analysed the core notes of the perfume into abstract sculptures compositions.