HELIOT EMIL and Alpinestars continue their creative collaboration with the introduction of “Alpinestars 3.0,” a new capsule collection debuting at New York Fashion Week. This collection builds on the success of their ongoing partnership.

The collaboration between HELIOT EMIL and Alpinestars was first introduced during the SS23 PRIMAL SUBSTANCE show at Paris Fashion Week, marking the beginning of a creative partnership that has redefined the boundaries of fashion and protective gear.

The partnership continued to evolve with the creation of twenty 1-of-1 pieces exhibited at a pop-up store in Paris, powered by online selling platform Grailed. This immersive experience provided an introspection into the principles of innovation and conscious consumption, highlighted by a handcrafted sculpture made from 37 used Alpinestars MotoGP airbags. The positive response has inspired both brands to continue exploring new possibilities together.

“Alpinestars 3.0” features HELIOT EMIL’s reimagined Alpinestars goggles—the latest best-selling addition to Alpinestars’ product range– along with selected outerwear and accessories, in an exclusive capsule collection. This collection includes fifteen exclusive customized goggles and fifteen uniquely crafted 1-of-1 moto jackets, each reflecting the shared focus on fashion and functionality that defines both brands.

To mark the launch of their latest collaboration, 'ALPINESTARS 3.0', HELIOT EMIL and ALPINESTARS presented a pop-up experience in partnership with Grailed. The event, set against the lively backdrop of Lower East Manhattan during New York Fashion Week, offered a glimpse into the collection and showcase their ongoing exploration of innovation and conscious consumption.

The pop-up is both a celebration of fashion and a testament to the fusion of brand identities and shared values. It featured HELIOT EMIL’s reimagined Alpinestars goggles, along with selected outerwear and accessories in an exclusive capsule collection. This includes fifteen customized goggles and fifteen uniquely crafted 1-of-1 moto jackets, each showcasing a blend of cutting-edge design and craftsmanship.

Items from the collection are available for purchase exclusively through HELIOT EMIL's account on Grailed.