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HELIOT
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EMIL
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HELIOT EMIL
2025
HIKING BOOTS
Campaigns, Research

It’s strange how the absence of light can still have a presence. That colour you only see when your eyes are closed, it doesn’t come from the outside world. It’s a colour made of your own thoughts, memories, dreams. Even when your eyes are closed, you can still see something.

The mind builds realities inside that grey. Something you’ve never seen, but somehow know so well. A place that feels familiar but impossible, like a memory that doesn’t belong to you.

A building with no windows, no way out. Just corridors and doors that lead back to the same place. You walk through it, trapped inside its architecture like a thought that keeps repeating.

A National Park, deserted, quiet, full of things, yet incomplete. Could it be Yellow Stone?
The ground beneath feels so ancient, but what you’re walking on is a part of your own mind. The more you walk, the more it feels like you’re moving into a different layer of time. Like uncovering pieces of your own memory.

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PLAY
SOUND ON
FULL SCREEN
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A dream you can’t wake up from, not because you’re asleep, but because it belongs to a part of you that stays wide awake in the dark.

So, when you finally close your eyes, even in the absolute darkness, you still see something.
What is it, is it a nightmare or a dream?

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DREAM 02

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DREAM 03

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YEAR
2025
CATEGORY
Campaigns, Research
CREDITS

Creative Director

Julius Juul

Business Director

Victor Juul

Styling

Julius Juul

Art Director

Davide Francesco Cabra

Models

Angie Symphony @ Elite Copenhagen
Marius H. @ Nisch Management

Production

Martina De Pretto

Runway Photographer

Seth Nicolas

Sound Design

JR Kincaid

Hair and Make-up

Carlos Cereceda

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